Nishma makes fast-moving things make sense.
She is a speaker, adviser, host and founder of Switched ON, helping people and businesses understand AI through the lens of brand, communications, creativity and human signal.
Part brand brain, part translator, part challenger, Nishma helps rooms move from panic to possibility without losing the human signal that makes them worth choosing.
Brand, creativity, technology and attention.
Nishma Patel-Robb is a UK AI keynote speaker, brand strategist and British broadcaster, and a former Google senior director who founded Switched ON, where she translates what's changing, starting with AI, for the people it's changing fastest around.
She has spent her career helping people, brands and businesses become more visible, more trusted and more impossible to ignore.
She spent ten years at Google, working across brand, reputation, creativity and AI adoption, including work connected to Bard, now Gemini, in the UK.
She is a LinkedIn Top Voice for Public Speaking, a Campaign Trailblazer, a Fellow of The Marketing Society and the IPA, 101st President of WACL, President of the History of Advertising Trust and co-founder of HERA Media.
She is not here to sell AI as a silver bullet. She is here to make it understandable, usable and worth questioning.
A career across technology, media, creativity and culture.
The credibility is not just in what Nishma says about AI. It is in the rooms she has been trusted to lead, the brands she has worked with and the communities she has built.
Too many people are left feeling late, stupid, excluded or overwhelmed.
Those people often have the most to gain.
They have judgement, lived experience, leadership, creativity, taste, empathy and context. They do not need to become technical experts overnight. They need a way in.
Switched ON is that way in.
More on AI for women.
AI can make us faster. It cannot decide what we stand for.
That is why Nishma's work is not just about tools. It is about brand, voice, confidence, trust and the human signal that makes people worth choosing.