Clarity
What is changing, why it matters and what it means for you.
Switched ON
Useful AI, translated for real life.
Switched ON is a media company founded by Nishma Patel-Robb that helps people make sense of what's changing, starting with AI, so they can thrive in what's next.
The mission is simple: nobody gets left behind. Not on the skills. Not on the opportunities. Not on the seat at the table where the rules get written.
It is for people with taste, judgement, experience and too much to do.
What it is
A platform for people who want to work with AI without becoming more generic.
Switched ON is not here to turn you into a technical expert.
It is here to help you understand enough to make better decisions, ask better questions, save time, protect your voice and stay visible in a world that is changing fast.
What you get
Clarity, confidence, curiosity and human signal.
Confidence
Practical ways of working with AI without feeling stupid, generic or overwhelmed.
Curiosity
Experiments, prompts, tools and questions that make the future feel more open.
Human signal
Brand, story, taste and judgement in a world where everyone can generate more.
The platform
One point of view, several ways in.
The Substack
Where everything lands first. Every essay, every translation, the whole archive. Free to join.
Switched On To…
The weekly show. One change that matters, translated in minutes.
The Lab
Live experiments. I test the tools on real work so you don't have to.
Switched ON Live
Talks, salons and conversations in the room.
Switched ON Sessions
Hands-on rooms for teams. Laptop on the table, leave having built something.
The Switched ON Hub
Courses and the digital library, for going deeper in your own time.
The useful bit
People do not need more panic. They need translation.
Switched ON began with a 30-day experiment: could AI be made more useful, less intimidating and more human, one day at a time?
It started with 120 women and grew to 800, all wanting the same thing: less jargon, more confidence, and a way into AI that did not make them feel stupid or late.