So consider this your invitation. I'm Nishma. I'm in my fifties, I helped bring Google's AI to Britain, and I'm still learning this every single day, right alongside you. Switched On is AI made simple, useful and a little bit sparkly. Come and learn it with me.
It was the jargon and the gatekeeping that made it feel hard. None of it was ever your fault. Nobody sat you down and showed you the ropes. So that's exactly what we'll do here, together, and we'll skip the eye-watering nonsense entirely.
I'm on a mission to switch a million women on to AI. Not so they can sound clever. So they can be in the room, build the things they've parked, and win back a bit of their lives.
You've reinvented yourself before. You've learned, unlearned and relearned more times than anyone half your age. That isn't a disadvantage with AI, it's your superpower. The women who've navigated the most change are the ones most ready for what's next. You're not behind the future. You're a guide to it.
The admin, the inbox, the tedious bits, handled. More room for the things only you can do.
The website, the business, the book, the idea. AI clears the runway, you still fly the plane.
Not just the how, but the whole conversation. The politics, the ethics, the gossip and the flash. So next time AI comes up, you're the calm, curious one in the room.
I'll never pretend it's all sparkle and no shadow. We'll talk honestly about the worries too, the jobs, the fairness, the bits that matter. That's part of being truly fluent, not just switched on.
Thirty days, at your own pace, in small daily nudges that fit a real life. You finish with your own AI Sidekick, set up around your world, saving you hours from day one.
And you're not done, you're in. Finishing opens the door to the Switched On community, where we keep learning together. No jargon. No homework guilt. A bit of sparkle.
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Switched On is the digital base. Start where you are, go as deep as you like, and keep learning long after the Sprint, because that's what curiosity is.
One simple thing to try, one clever thing to steal, and the gossip you actually need.
Thirty days from AI-curious to AI-confident, with your own Sidekick to show for it.
On-demand courses and live workshops on the tools and use cases that actually matter.
A forum of women figuring it out together, sharing what works and what doesn't.
That is the heart of it. AI gives you efficiency, effectiveness and a brain that never sleeps. Brand is the differentiator. It is what makes you distinctive, human, resonant and chosen.
Switched On is not about using AI to become more generic at scale. It is about using AI well while becoming more clear, more strategic and more unmistakably yourself.
"Use it, and understand it. The tool and the gossip. That's what fluent really means."
Thirty years a marketer, ten of them at Google, where I helped bring Bard to Britain. I've stood on the big stages and sat in the rooms where the decisions get made.
And I'm still learning this alongside you. I teach it the way I wish someone had taught me. Simple, useful, a little bit sparkly, and honest about the bits that matter.
Switched On lands in your inbox every week: one simple thing to try, one clever thing to steal, and the gossip you actually need to keep up. Free, sparkly, no jargon.
We're switching a million women on to AI, with sparkle and zero jargon. Want in?
