Make sense of it
What just changed, what it means, in plain English. No jargon, no panic, no pretending it's simple.
A media brand by Nishma Patel-Robb
Get Switched ON.
Making sense of what's changing in AI, and what it means for your career, your business and your industry.
A practical point of view on AI, work and human advantage. Plus Sessions, speaking and advisory for teams and leaders.
Free. Everything, in one place.
Nobody gets left behind.
What Switched ON does
Switched ON is a media company for people who need to understand what's changing before it changes them. Essays, shows, hands-on Sessions and keynotes, all doing the same job. Nobody gets left behind.
Put it to work
Real experiments from real work: your career, your business, your evenings. Tested by me first, so the mistakes are mine and the shortcuts are yours.
Stay unmistakably you
Everyone has the same tools now. Nobody has your story. The point is not sounding like AI. It's using AI to sound more like yourself.
The idea
AI is not the threat. Apathy is.
No tech-bro nonsense. No "10x your output" rubbish. Just real time-saving, money-saving, brain-stretching magic.
It was never about the tools. It's about extending what you're capable of. And we are not done. Not even close.
Nobody gets left behind.
Who is Nishma
I'm not an AI expert. I'm an enthusiast who did the work.
I've burned out before building a career I loved. I refused to do it again. So when AI arrived, I did what everyone does first: I asked it to write everything for me. It did. Every hit-send felt a little gross, so I binned the lot.
Then the shift. Stop asking AI to be you. Start working with it. An extension of the brain. Never the author. The hours came back, the dread went, and my voice got sharper, not fainter.
(Somewhere in there I spent ten years at Google, built brands people could not ignore and helped launch what became Gemini in the UK. It never looks important at the start. I nearly missed it too.)
So Switched ON does the unglamorous, joyful work of translation. Not hype, not doom. What just changed, what it means for you, and what to do about it on a Wednesday afternoon.
How to get Switched ON
Four ways in. Read the point of view, join a room, or bring the work into your business.
01
The Switched ON letter
Essays, translations and practical experiments on AI, work and human advantage, shared when there is something useful to say.
For anyone who wants sharper thinking without more noise.
02
Switched ON Sessions
Hands-on rooms, laptops open. You leave having built something, not just heard about it.
For people who learn by doing, and quite like dinner afterwards.
03
Watch and read
Talks, clips, essays and practical thinking on what AI changes for work, brand, creativity and confidence.
For catching up before you decide what you want to do next.
04
Bring it to your business
Keynotes, Switched ON Days and advisory for teams who are done guessing.
For leaders who want their people confident, capable and ahead of it.
Work with Nishma
For events, teams, leaders and brands that want AI to feel useful, human and worth acting on.
Speaking
Keynotes that wake a room up without frightening it. AI, brand and what's changing, made human, urgent and useful.
Switched ON Sessions
Hands-on team sessions that build shared language, real confidence and experiments your people are still using on Monday.
AI + Brand Advisory
A senior AI and brand voice inside your leadership team, without the headcount. Retained, project or 1:1 coaching for leaders working out what AI changes for their brand, visibility and market position.
Partnerships
For brands betting on human, now that everything else can be generated. Smart, credible access to the Switched ON audience and what it stands for.
Planning something? Tell us what you have in mind.
What the rooms say
Trusted by people who know what great rooms feel like.
"Probably the best opening of a keynote I've ever seen. The immediate impact on everyone in the room was incredible."Zoe Scaman, Founder, Bodacious
"Your words not only fell on eager ears, people were writing down what you were saying. We could not have had a better speaker or a more coherent one in a room which was silent except to laugh or applaud. It is a gift you have."Val Corbett, Founder, Lady Val's Professional Women's Network
Proof
Trusted in rooms where brand, leadership, technology and culture meet.
Leadership events, marketing teams, founder communities, women's networks, brand and innovation rooms. Nishma works with leaders, teams, communities and brands who want AI to feel useful, human and worth acting on.
Seen on, trusted by and built with
In real rooms
Not just a campaign world. Real stages, real teams, real conversations.
I do the finding out. You get the useful bits.
Read Switched ON for the useful bits, or bring Nishma into your team, event or leadership room.