Switched On The Weekly Spark. From AI overwhelm to AI confident and curious.

One email a week.
Everything in AI worth your time.

AI moves at a pace nobody can fully keep up with, and nobody should pretend to. So once a week, I write down what actually matters: what to try, what to skip, and what it means for your business and your life. No jargon. No tech-bro nonsense.

WHAT LANDS IN YOUR INBOX

One email. Four useful things.

Plus first word on everything I run: free live webinars, short sprints on specific things, and in-person events. This list hears it all first.

FROM THE COMMUNITY

Don't take my word for it.

Really helped me get over the fear of how the bloody thing works, so that I can trust it.

Switched On community

This has been the kick up the backside I've been needing. I've encouraged my friends to join too.

Switched On community

Terrified and fun in equal measure. I made my first app. You have to start somewhere.

Switched On community
ABOUT ME

Enthusiast, not expert.

Nishma Patel-Robb

I'm Nishma Patel-Robb. Speaker, adviser, host and founder of Switched On, where I make sense of what's changing in AI for the people it's changing fastest around.

I spent a decade at Google, where I was part of the team that launched Bard, now Gemini, in the UK. These days I use AI every day to run my business and my actual life: 220+ tools tested, every mistake already made, so you don't have to make it first.

More about me →

STILL SCROLLING?

That's a yes, then. Come on in.