AI moves at a pace nobody can fully keep up with, and nobody should pretend to. So once a week, I write down what actually matters: what to try, what to skip, and what it means for your business and your life. No jargon. No tech-bro nonsense.
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Plus first word on everything I run: free live webinars, short sprints on specific things, and in-person events. This list hears it all first.
Really helped me get over the fear of how the bloody thing works, so that I can trust it.
This has been the kick up the backside I've been needing. I've encouraged my friends to join too.
Terrified and fun in equal measure. I made my first app. You have to start somewhere.
I'm Nishma Patel-Robb. Speaker, adviser, host and founder of Switched On, where I make sense of what's changing in AI for the people it's changing fastest around.
I spent a decade at Google, where I was part of the team that launched Bard, now Gemini, in the UK. These days I use AI every day to run my business and my actual life: 220+ tools tested, every mistake already made, so you don't have to make it first.
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