Keynotes
Talks that wake a room up without frightening it, and send women out curious and capable rather than late.
AI for women
AI for women who refuse to be left behind.
The mission is simple. Nobody gets left behind. Not on the skills, not on the rooms, not on the rules being written right now. Women stay visible.
This is brand-led AI for the capable people the industry keeps missing, women visible in the work, not a narrow product with a bow on it.
Why this matters
The AI conversation keeps talking over the people most ready to use it.
Look at who gets handed the microphone on AI, and a pattern shows up fast. The rooms writing the rules are not the rooms full of the women who will live with them.
That is an industry problem, not a you problem. The technology is barely out of the box, the rules are being written this year, and feeling late is not evidence that you are late. It is evidence that the conversation has been built, deliberately or not, to make capable people feel small.
Switched ON exists to change who is in the room. Not by dumbing anything down, but by translating what is changing for the people it is changing fastest around.
What she does
Four ways in, all built for the missed middle.
Switched ON Sessions
Hands-on, non-technical rooms where teams stop guessing and start building, in language that assumes intelligence.
Switched ON Live
Talks, salons and conversations where women can hear what is changing and say the interesting part out loud.
The Switched ON letter
Essays and practical experiments on AI, work and human advantage, shared when there is something useful to say.
Proof
Not a theory. It has already happened, twice.
120 to 800
The first Switched ON experiment grew from 120 people to more than 800 by word of mouth alone, most of them arriving worried and leaving capable.
70% were women
At Google, Nishma led Digital Garage, free digital skills training for many thousands across the UK. 70% of the people who took up that free training were women. It was never targeted that way.
Over a million trained
Digital Garage reached over a million people, which is what happens when you make a way in and let word of mouth do the rest.
More on the work in AI keynote speaking and brand and AI.
Questions
What women ask before they start.
Is it too late for women to learn AI?
No. It is not too late, and you are not behind. The people who feel late are usually closer to the front than they think, because the ground is so new that almost nobody has a real head start, and starting now puts you ahead of most.
Is Switched ON AI just for women?
No. This is brand-led AI for the capable people the industry keeps missing, and women are often the ones being missed, so they are who the work centres. The keynotes and Sessions can work for teams and mixed rooms too; the mission is that nobody gets left behind.
Who is Nishma Patel-Robb?
Nishma Patel-Robb is a British broadcaster, brand strategist and the founder of Switched ON, a media company that helps people make sense of what is changing, starting with AI. She spent ten years at Google, latterly as a senior director working on brand and reputation, and worked on the UK launch of the product that became Gemini.
How do I actually start with AI?
Start with one real task you already do, run it once working with AI rather than handing it over, then again tomorrow. Read Switched ON for practical thinking, or bring Nishma into a room through a keynote or Session.
Start here
Nobody gets left behind. That includes you.
For personal reading, Switched ON lives on Substack. For rooms, teams and events, bring Nishma in to speak, host or run a Session.