Nishma Patel Robb
Brand Strategist • Keynote Speaker • Storyteller

Nishma
Patel Robb

Everyone's got AI. Not everyone's got a story worth telling.

AI is the amplifier. You are the author.

Trusted by brands, stages and publications worldwide
Sky
CANNES LIONS
SXSW
ADVERTISING WEEK
MAD//FEST
ANCESTRY
Sky
CANNES LIONS
SXSW
ADVERTISING WEEK
MAD//FEST
ANCESTRY
The problems are real

Trust is in freefall. Attention is fractured. AI sounds like everyone. And the old playbook isn't coming back.

Trust in advertising is at an all-time low. Unilever just moved 50% of its ad budget to creators. The old routes to market are broken.
AI has flooded every channel with content that sounds identical. Perfection is now suspicious. LinkedIn literally had to build a filter for it.
Social media is interest media. Personalised feeds have killed common ground. The brands that win are the ones that create the gathering.
Advertising is now entertainment. If your brand isn't making people feel something, you're just noise with a budget.

You don't need more content.
You need a point of view.

I spent a decade inside Google, building the brand campaigns, AI launches and executive events that became the benchmark the rest of the industry measured itself against. Before that, twenty years across advertising and media, learning how stories actually work from the inside out.

I created the Google Executive Summit, rated the best event in the industry for 7 years running. I helped launch the first generative AI product in the UK. I trained over a million people in digital skills. And I performed stand-up comedy at The Comedy Store and Edinburgh Festival, because if you can hold a room with just a mic and a story, you can hold any room.

Now I work with founders, leaders and businesses who are done being invisible. AI-powered. Human-led. Commercially ruthless.

LinkedIn Top Voice
Campaign Trailblazer
Fellow, Marketing Society
Fellow, IPA
Former President, WACL
President, History of Advertising Trust
SXSW London Advisory Board
Marketing Academy Mentor
Nishma makes the impossible possible. She is the best brand marketer I have ever worked with. A storyteller who weaves magic into everything she touches.
RH
Ronan Harris
President EMEA, Snap
Probably the best opening of a keynote I've ever seen. The immediate impact on everyone in the room was incredible.
ZS
Zoe Scaman
Founder, Bodacious / CSO at 77X
We could not have had a better speaker or a more coherent one in a room which was silent except to laugh or applaud. It is a gift you have.
VC
Val Corbett
Founder, Lady Val's Professional Women's Network
An early 8am speaker slot needs energy and boy did Nishma bring it. The calibre of guests was exceptional, and Nishma met the standard in every way.
IL
Isabella Luba
Women in Finance Breakfast
Nishma brought the energy and the sequins. Her reminder that our job is to make people feel alive, not just aware, was a powerful call to bring joy back into the work.
DR
Danielle Regan
Director of Marketing, Mace
Nishma is an incredible marketing leader who brings passion, purpose and a bold vision to everything she does. When I am facing a challenge, I often ask myself, 'What would Nishma do?'
GT
Gastón Tourn
Chief Growth Officer, Oddbox (ex-Google)
What I Do

Brand is not a logo. It's the reason people choose you
over everyone else who does roughly the same thing.

I work at the intersection of brand, culture and AI. Here's what that looks like.

🎓

Advisory

Brand strategy, events and experiences for the ones who refuse to be wallpaper. I find the story that's actually yours, build the strategy to make it land, and use AI as the amplifier, not the replacement. For founders, leaders and businesses who want to be remembered, not just seen.

Unmissable Advisory →
🎤

Speaking

Keynotes called things like "Everyone Is Bored of Fake Shit." Stand-up comedy at The Comedy Store. The kind of talk where nobody checks their phone and everyone remembers the opening line.

Book me to speak →

Community

Glittersphere. For women who are done being the best-kept secret in the room. Events-led community. Storytelling, AI, and the kind of energy that makes you walk out thinking bigger than when you walked in.

Join Glittersphere →
🤝

Partnerships

Brand collaborations, sponsored content and creative partnerships. If you need a voice that sounds like a human being and not a brief to bring a campaign or initiative to life, let's talk.

Let's collaborate →
Speaking

Your audience deserves better than another keynote.

I bring 30 years of brand-building, a whole lot of energy, and the kind of talk that makes your audience leave the room feeling something they didn't expect. Not another slide deck. Not another panel where everyone agrees. Something they'll actually remember.

Find out more
Nishma presenting at WACL Nishma at emPOWER event Nishma with sparkle mic
Trusted by industry leaders

Don't take my
word for it.

Her workshop was powerful, practical, and energising. She broke down the role of AI in a way that felt clear, relevant, and actionable.
NW
Naomi Walkland
CMO, Motorway
What sets Nishma apart is that she creates things that are genuinely fun and build real connection, and they drive commercial value. Brand is not a cost centre. It is a growth lever.
MB
Matt Bush
Global Revenue Officer, Smartly
Nishma has this rare ability to take something complex and make it feel simple and achievable. She makes even the most introverted people feel capable of building a personal brand.
DM
Dhruti McDonald
Strategy Lead, Sky
You were incredible on that stage at Edinburgh Fringe. I loved every minute of your storytelling.
MJ
Melina Jacovou
Founder, Propel
Authenticity oozes out of you, it is totally captivating. I can see immediately what brilliance you will be bringing to your new venture.
RS
Rebecca Sykes
Good Girls Eat Dinner
What you are building is much needed and truly incredible. I am cheerleading you all the way.
KB
Karen Blackett CBE
Non-Executive Director, FCDO
Your keynote was awesome and our community loved it!
VV
Dr Vanessa Vallely OBE
We Are Tech Women
Nishma hosted our dinner. She brought glittering energy and a willingness to engage everyone, in at times quite punchy topics. We have had great feedback.
JF
Julia Franks
PGUK Consultant Dinner
Her workshop was powerful, practical, and energising. She broke down the role of AI in a way that felt clear, relevant, and actionable.
NW
Naomi Walkland
CMO, Motorway
What sets Nishma apart is that she creates things that are genuinely fun and build real connection, and they drive commercial value. Brand is not a cost centre. It is a growth lever.
MB
Matt Bush
Global Revenue Officer, Smartly
Nishma has this rare ability to take something complex and make it feel simple and achievable. She makes even the most introverted people feel capable of building a personal brand.
DM
Dhruti McDonald
Strategy Lead, Sky
You were incredible on that stage at Edinburgh Fringe. I loved every minute of your storytelling.
MJ
Melina Jacovou
Founder, Propel
Authenticity oozes out of you, it is totally captivating. I can see immediately what brilliance you will be bringing to your new venture.
RS
Rebecca Sykes
Good Girls Eat Dinner
What you are building is much needed and truly incredible. I am cheerleading you all the way.
KB
Karen Blackett CBE
Non-Executive Director, FCDO
Your keynote was awesome and our community loved it!
VV
Dr Vanessa Vallely OBE
We Are Tech Women
Nishma hosted our dinner. She brought glittering energy and a willingness to engage everyone, in at times quite punchy topics. We have had great feedback.
JF
Julia Franks
PGUK Consultant Dinner
Watch, Read, Listen

Why do some brands become part of culture
while others just buy ad space and hope for the best?

That's the question I keep pulling apart. On YouTube, on Substack, on stages, on podcasts. If you want the polished corporate version, you're in the wrong place. This is where the real conversations happen.

Latest from my YouTube channel

Behind the Brand

Podcast appearance

Stories, strategies and
the odd rant.

My newsletter lands weekly. Brand, AI, storytelling and what I'm actually thinking. No spam. Unsubscribe whenever.

Frequently Asked Questions

Questions
I get asked.

What is Unmissable?
Unmissable is a bespoke brand advisory helping founders, leaders and businesses build trust and resonance through creative storytelling, AI, events and experiences. Founded by Nishma Patel Robb, it sits at the intersection of brand strategy, AI fluency and cultural intelligence.
What is Glittersphere?
Glittersphere is an events-led community for women to practise being unmissable. Through storytelling, networking and hands-on AI learning, it helps women who might feel overwhelmed by AI to know what to use and how to use it. Events run both in-person and online.
What does Nishma speak about?
Nishma speaks about building unmissable brands in the age of AI, creativity and AI working together, personal brand building through storytelling, creating events people can't stop talking about, connecting with culture, and leadership. She is represented by Illuminari speaker bureau.
What is HERA Media?
HERA is the UK's first female-focused and led AI and video podcast network. Co-founded by Nishma Patel Robb, it's a tech-media business built to tell stories through a female lens, covering everything from politics and true crime to business and relationships.
Do you work with brands and businesses or just individuals?
Both. Unmissable works with founders building their personal brand, leadership teams figuring out how to show up with authenticity, and businesses that want to create events, content and experiences people actually remember. The common thread is always the same: find the real story and tell it in a way that lands.
What did Nishma do at Google?
Nishma spent 10 years at Google UK, serving as Senior Director of Brand & Reputation. She led B2B marketing for Google and YouTube, helped launch Bard v1 (the first generative AI product in the UK), created the Google Executive Summit (rated the best event in the industry for 7 years), led Digital Garage (training over 1 million people in digital skills), and shaped Google Search brand campaigns during key cultural moments including the pandemic.
How can I book Nishma to speak?
Nishma is represented by Illuminari speaker bureau. You can also contact her directly at hello@nishma.co for speaking enquiries, brand advisory projects, or Glittersphere collaborations.

Let's make something
unmissable.

Whether it's a keynote, a brand advisory project, a Glittersphere collaboration, or something I haven't thought of yet.

hello@nishma.co