I spent a decade inside Google, building the brand campaigns, AI launches and executive events that became the benchmark the rest of the industry measured itself against. Before that, twenty years across advertising and media, learning how stories actually work from the inside out.
I created the Google Executive Summit, rated the best event in the industry for 7 years running. I helped launch the first generative AI product in the UK. I trained over a million people in digital skills. And I performed stand-up comedy at The Comedy Store and Edinburgh Festival, because if you can hold a room with just a mic and a story, you can hold any room.
Now I work with founders, leaders and businesses who are done being invisible. AI-powered. Human-led. Commercially ruthless.
LinkedIn Top Voice
Campaign Trailblazer
Fellow, Marketing Society
Fellow, IPA
Former President, WACL
President, History of Advertising Trust
SXSW London Advisory Board
Marketing Academy Mentor