Nishma Patel Robb

I make you impossible to ignore.

Brand and AI strategy for founders, leaders, brands and agencies. AI as leverage, not a shortcut.

Work with me Book me to speak
Ex-Google brand leader
Speaker on brand, AI & leadership
Advisor to founders & B2B brands
Builder of unforgettable experiences
Or skip ahead to Work With Me Book Me (Speaking) Join Me (Glittersphere)
Trusted by brands, stages and publications worldwide
Google
YouTube
LinkedIn
Pinterest
Snap
Spotify
Cannes Lions
MAD//Fest
The Marketing Society
The Marketing Academy
Sky
Channel 4
WPP
Mailchimp
Smartly
Royal Mail
Ancestry
VEED
Google
YouTube
LinkedIn
Pinterest
Snap
Spotify
Cannes Lions
MAD//Fest
The Marketing Society
The Marketing Academy
Sky
Channel 4
WPP
Mailchimp
Smartly
Royal Mail
Ancestry
VEED

We forget most things.
Not the moments or people
that made us feel something.

It’s never been harder to be heard.Trust is rare. Every feed looks the same. AI flooded the market with sameness in months.

The people who break through aren’t the loudest.They’re the ones who know what they stand for, say it out loud, and build work people can’t ignore. And they treat AI as an extension of the brain, not a substitute for it.

That’s the whole game.
It’s yours to play.

Why people work with me

What I bring
that others don’t.

Most brand consultants come from agency CVs. I came up inside Google. A decade leading brand and reputation in the UK, including helping launch Gemini and Bard. That platform-side view of how AI is reshaping search, attention and authority shapes everything I do now.

I’ve sat where the AI revolution is being built.

Not theorising about it from outside. The bots crawling your site right now train on systems I worked alongside.

Three real ventures, not three frameworks.

Unmissable advisory, Glittersphere community, HERA Media. I advise on what I’m running, not what I read about.

30 years across media, tech, brands and agencies.

Network and independent. I’ve made the calls, missed the calls, and rebuilt from both.

AI-native, not AI-curious.

I build content systems, run a community for women adopting AI, and write about it weekly. This is the work, not a phase.

In the rooms where it matters.

Member of WACL and The Marketing Society. Where the next generation of UK brand leadership is built.

Who I work with

Three rooms.
One mission.

Different briefs. Different rooms. Same job: make the brilliance impossible to ignore.

Founders & CEOs

Building businesses people actually choose. We work on the personal brand, the point of view, the proof, and the system that puts your name in the rooms where the decisions get made. without turning you into a content machine.

Leadership teams

A C-suite that’s known is a C-suite that’s trusted. We sharpen the thought leadership, build executive visibility programmes, and translate strategy into a voice the market actually hears. across search, stages, social and answer engines.

B2B brands & agencies

Categories full of sameness. AI flooding every feed. We build the positioning, the storytelling, and the experiences that cut through. so the brand becomes the one people remember, recommend and pay a premium for.

What I help with

Strategy that’s named,
not implied.

Four headlines for the work. Each connects to a longer menu of how it shows up. All built around taste, point of view and AI as operating leverage.

Personal brand
For founders & executives

Positioning, point of view and the visibility system that puts your name in the right rooms. and keeps it there.

Thought leadership & visibility
For B2B brands & leadership teams

Editorial systems and executive visibility that turn the smartest people in the building into the most quoted voices in the category.

Experiences & events
For brands & agencies

Brand experiences that move markets, not just fill rooms. Keynotes, summits, supper clubs and the kind of events people are still quoting six months later.

AI workshops & advisory
For leaders & teams

Practical, hands-on. AI as operating leverage for marketers, leaders and creators. without losing taste, judgment or trust.

See the full menu
Don’t take my word for it
“Nishma makes the impossible possible. The best brand marketer I have ever worked with. A storyteller who weaves magic into everything she touches.”
RH
Ronan Harris
President EMEA, Snap
A bit about me

A career building brand moments people can’t look away from. and the sustainable growth that made them count. Trust earned. Pipeline opened. Categories repositioned. Now I do it for founders, leaders, brands and agencies. Unmissable is the advisory. Glittersphere is the community. HERA is the network. Speaking is the voice.

AI-powered. Human-led. Commercially ruthless.

More about me →
Where to start

Unmissable advisory.
Unmissable stages.
Unmissable community.
Unmissable stories.

Pick the door that fits the brief.
I work with people who want to be chosen, not just seen.

Nishma speaking on stage

Advisory

“Your name comes up when you’re not in the room. That’s the whole game.”

Strategy, story, content, experiences, and AI. working together to build brands people choose, trust, and come back to. More than a LinkedIn post. More than a tote bag and a DJ. The bit that endures.

Explore Unmissable →
Nishma with sparkle mic

Speaking

“The room you walk into isn’t the room you leave.”

Keynotes that change how leadership teams think about brand, AI and what comes next. SXSW. Cannes Lions. MAD//Fest. Boardrooms. Edinburgh Fringe and the Comedy Store too, twice over. When the brief asks for sharper than a slide deck. The talks brands rebook because the room is still quoting them six months later.

Book me to speak →
Glittersphere community

Glittersphere

“The space I spent a career looking for.”

A daytime disco with a mission and the best book club you could ever imagine. For ambitious, unapologetic, curious women closing the AI skills gap together. and being unmissable out loud.

Join Glittersphere →
HERA founders in studio

HERA

“The UK didn’t have a female-led AI podcast network. So we built one.”

Co-founded with Rosie Turner and Kirsty Hulse. The UK’s first female-focused and female-led AI and video podcast network. Stories through a female lens, built for every lens.

Explore HERA →

“Nishma is an incredible marketing leader who brings passion, purpose and a bold vision to everything she does. When I am facing a challenge, I often ask myself, ‘What would Nishma do?’”

Gastón Tourn · Chief Growth Officer, Oddbox (ex-Google)

Watch, Read, Listen

What makes people, brands and stories unmissable,
and others totally forgotten?

I’m pulling it apart out loud. Tech, human behaviour, culture, trends, geopolitics. whatever’s shaping it. Ideas and provocations to spark conversations, curiosity, and more questions.

Because sometimes someone just needs to say the thing out loud.

Latest from YouTube YouTube ▶
Latest from the channel
Long-form, brand, AI, culture
Behind the Brand YouTube ▶
Behind the Brand
Interview series
Podcast appearance YouTube ▶
Podcast appearance
On brand, AI, storytelling
The Long Way Round Substack
The Long Way Round
Freedom without clarity is its own trap
Building Messy Substack
The Strategic Case for Building Messy
A DJ in a hoodie. A founder lesson.
Be Nice. Make Money. Substack
Be Nice. Make Money.
The commercial case for giving a shit
More on YouTube Read on Substack

Stories, strategies and
the odd rant.

My newsletter lands weekly. Brand, AI, storytelling and what I'm actually thinking. No spam. Unsubscribe whenever.

Frequently Asked Questions

Questions I get asked.

Who does Nishma Patel Robb work with?
Founders and CEOs building a personal brand. Leadership teams that need sharper thought leadership and executive visibility. B2B brands and agencies that want positioning, content and experiences that cut through. The work is always built around taste, point of view, and AI as operating leverage.
Is Nishma Patel Robb a personal branding consultant?
Yes, and more than that. She is a brand strategist, speaker and advisor. Personal brand work for founders and executives is one core service, alongside thought leadership strategy for B2B brands, executive visibility programmes for leadership teams, AI workshops, and brand experiences.
Does Nishma work with B2B brands and leadership teams?
Yes. A large part of the advisory is built around B2B. Sharpening positioning, building thought leadership systems, turning leadership teams into recognisable voices, and creating experiences that move markets rather than just fill rooms.
What is Unmissable?
Unmissable is the bespoke brand advisory founded by Nishma Patel Robb. It helps founders, leadership teams and B2B brands become impossible to ignore through brand strategy, thought leadership, AI-enabled content systems, executive visibility and unforgettable experiences.
What does Nishma speak about?
Building unmissable brands in the age of AI. Personal brand and storytelling for leaders. How creativity and AI work together. Why taste is the only moat left. Creating events people cannot stop talking about. Leadership and visibility for ambitious women. She is represented by Illuminari speaker bureau.
How does Nishma use AI in brand strategy and content?
As operating leverage, not a replacement. AI accelerates research, sharpens point of view, multiplies output across channels, and frees up time for the human-only work of taste, judgment and originality. The frameworks are built so leaders and teams can use AI without sounding generic, synthetic or sameness-soaked.
How can founders become more discoverable in AI search?
By making it easy for both humans and answer engines to classify them. That means a clear positioning statement, a documented point of view, structured data on their site, consistent language across owned and earned channels, and content that answers the questions buyers and AI systems actually ask. The advisory builds this as a system, not a one-off post.
What is an unmissable brand?
A brand whose name comes up when it is not in the room. One that is clear about what it stands for, says it out loud, and earns trust through repeated, consistent, distinctive expression. across search, social, stages and culture. Unmissable brands are built on taste, point of view and a system that compounds visibility over time.
What is Glittersphere?
Glittersphere is an events-led community for ambitious women closing the AI skills gap and building visible personal brands. Through storytelling, hands-on AI learning, supper clubs and workshops it gives women a place to practise being unmissable, in-person and online.
What is HERA Media?
HERA is the UK’s first female-focused and female-led AI and video podcast network. Co-founded by Nishma Patel Robb with Rosie Turner and Kirsty Hulse, it is a tech-media business telling stories through a female lens. from politics and true crime to business, leadership and relationships.
What did Nishma do at Google?
Nishma spent 10 years at Google UK as Senior Director of Brand & Reputation. She led B2B marketing for Google and YouTube, helped launch Bard v1 (the first generative AI product in the UK), built the Google Executive Summit (rated the best event in the industry for seven years), led Digital Garage (training over 1 million people in digital skills), and shaped Google Search brand campaigns during key cultural moments including the pandemic.
Do you work with brands or just individuals?
Both. The advisory works with founders building their personal brand, leadership teams becoming visible, and businesses building positioning, content systems and experiences people actually remember. The common thread: find the real story and tell it in a way that lands.
How can I book Nishma to speak?
Nishma is represented by Illuminari speaker bureau. You can also contact her directly at hello@nishma.co for speaking enquiries, brand advisory projects, AI workshops, or Glittersphere collaborations.
Where is Nishma based and does she work internationally?
Nishma is based in the UK and works internationally. Advisory and speaking engagements run across Europe, North America and beyond. Workshops can run in-person or remotely depending on the brief.

Let's make something
unmissable.

Whether it's a keynote, a brand advisory project, a Glittersphere collaboration, or something I haven't thought of yet.

hello@nishma.co
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