Switched ON helps people and businesses make sense of AI, work and life, so they can become unmissable in what comes next.
Less jargon, more judgement. The tools matter, but so does what you do with them.
AI is everywhere now. In boardrooms, inboxes, pitches, platforms, search, content and the tools we all use every day. But the conversation is still built for the already-fluent. Switched ON is for the people leading teams, running businesses, raising families, caring for parents, holding decades of judgement and quietly wondering where the spare hour to catch up is meant to come from.
This is not about becoming more technical. It is about becoming more ready.
Switched ON translates what matters in AI into practical confidence, sharper thinking and human advantage. What to use, what to ignore, what to question and what to build next.
Plain-English translation of the shifts, tools and behaviours shaping work and business now.
Brand, trust, taste, story and human signal for a world drowning in generated everything.
Workshops, talks, tools, guides and experiments that turn AI from a vague pressure into a practical habit.
The tools matter. So does what you do with them. In a world drowning in generated everything, human signal matters more, not less.
Your research desk, your studio and your strategist on tap. It raises what everyone can do, which means the baseline is no longer the advantage.
What makes the work land, and what makes you the one they remember. The bit a model cannot hand you. The bit Switched ON keeps in focus.
AI can make more of everything. Brand, creativity and story help decide what should matter.
Switched ON is not just a show. It is a platform for AI, work and life. Six surfaces, one through-line: stay visible, useful and ready.
The flagship content engine: sharp explainers, street interviews, practical experiments and honest conversations.
Tool tests, demos, prompts, workflows and honest verdicts from real use.
Keynotes, panels, salons and workshops for teams, brands and communities.
Courses, guides, templates and challenges for practical AI confidence. Home of the free 30-Day Challenge.
Brand partnerships, sponsored formats, live activations and capability work.
Audience loops, questions, stories, participation and belonging.
Nishma Patel Robb sits where AI, brand, creativity, visibility and human behaviour meet. She went deep on AI at the end of 2025 to solve a very real founder problem: too much to carry, not enough time to think.
What started as a personal unlock became a public one. A 30-day AI confidence challenge began with 120 women and grew towards nearly four figures, mostly by word of mouth. People started stopping her in real life to say they felt switched on again.
Before building Switched ON she spent ten years at Google, including the UK launch of Bard, now Gemini. Her career has been built around trust, reputation, taste, story and attention. In the AI age, that is not a side note. Human signal matters more, not less.
LinkedIn Top Voice for Public Speaking · Campaign Trailblazer · Fellow of the Marketing Society and the IPA · 101st President of WACL · President of the History of Advertising Trust · co-founder of HERA Media · stand-up at The Comedy Store
Midlife professionals who want to stay relevant without pretending they have it all handled.
Senior leaders who need to understand AI well enough to make better decisions.
Founders and business owners who want more leverage, clearer thinking and less manual drag.
Consultants, creators and career switchers building what comes next.
Teams who need practical AI confidence, not another abstract strategy session.
Brands that want to show up in AI with usefulness, trust and a human point of view.
The audience naturally skews towards women, because of Nishma's voice and community. It is not women-only. It is for the people ready to participate, question, create and lead.
Keynotes, panels and hosted conversations on AI, work, visibility, brand and human advantage.
Book Nishma to speak →AI, brand, creativity and visibility guidance for businesses that want to stay useful, trusted and memorable.
Explore advisory →Founding partner, segment partner, live partner and capability partner opportunities.
Start a conversation →Or just say hello: hello@nishma.co
Sharp explainers, street interviews, experiments and conversations.
Watch on YouTube →A weekly read on AI, work, visibility, brand and staying human in what comes next.
Read Switched ON →Short, useful, human updates from the Lab, the street and behind the scenes.
Follow on Instagram →Switched ON in your inbox, every week. The tools worth your time, the ones worth ignoring, and the odd story from the road. Free, no jargon.
AI is already changing how we work, build, search, trust and get chosen. The gap is still closeable. Come make sense of it with us.