I do the finding out, the testing and the sharing. You read, watch and learn, and make sense of AI without losing your mind, your voice or your weekend.
Not here to sell you AI, or scare you off it. Here to make sense of it, out loud and in public.
Everyone has a take on AI. Most of it is built for the people who already speak the language: younger, louder, fluent in acronyms. The conversation assumes you have a spare hour to keep up, on top of running the team, the business and the life.
You do not have that hour. So I spend mine. The finding out, the testing, the asking, the rabbit holes, working out what is actually worth your time.
Then I share it, out loud and in public. You read, watch, learn, and get on with your life.
When everyone can make everything in seconds, speed stops being the thing that sets you apart. What is left is the human bit. Judgement. Point of view. Story. The taste to know what is worth making in the first place. That is the bit no model can hand you. It is the bit Switched ON keeps in focus.
I helped launch one of Google's first AI products. Then I kept going: testing, practising, getting curious, falling down rabbit holes so you do not have to. Switched ON is where all of that lives. It is the heart of everything I do, and the rest orbits the same idea: be impossible to ignore.
Make sense of AI, work and life, and step on wherever you are. Start with the free Substack, then go as far as you like. One platform, several ways in.
Faster is not the same as more meaningful.
Strategic support at the meeting point of AI, brand, communications and visibility, for people who need clearer questions and more useful action.
Explore advisory →
They leave switched on, not just impressed.
Keynotes and conversations on AI, brand and visibility. Warm, sharp, and built to turn polite interest into actual conviction.
Book me to speak →
Not networking. Better.
An event-led community for women. Supper clubs, workshops and the kind of night you actually want to be at, not the kind you endure for the contacts.
See Glittersphere →
Switched ON comes from a strategist and a community builder, not a coder. Someone who has spent a career on how people get seen, get trusted and get chosen, and the last year obsessed with how AI rewrites all three.
Ten years at Google, where I led Digital Garage, the free skills programme that trained over a million people, and helped bring Bard, now Gemini, to the UK. Not an AI expert with a brand opinion. A brand person who knows the tech. That order matters.
Switched ON on Substack: the tools worth your time, the ones worth ignoring, and the odd story from the road. Free, no jargon.
AI is already changing how we work, search, sell and get chosen. The good news: the gap is still closeable.
Come and get Switched ON.