My career has sat at the intersection of brand, culture, visibility and commercial growth. The last thing I did before I left Google was launch the UK's first generative AI product.
Thirty years across media, advertising and technology. Ten of them at Google, leading brand and reputation for Google UK and B2B marketing for Google and YouTube, where I helped launch Bard, now Gemini, the first generative AI product to go to market in the UK. So the AI roots are real. The brand roots are deeper.
What matters most in the work is not technology for its own sake. It is what happens to people when the rules change. Who gets seen, who gets chosen, who gets left behind, and what it takes to stay relevant and powerful when the market is shifting beneath your feet.
That is why the work now centres on AI and brand. AI is changing how people work, think, create and compete. Brand is becoming even more important as the thing that makes people human, distinctive and worth paying attention to.