Seven beliefs that shape how I work, who I work with, and what I refuse to let the industry cheapen.
Fame. Personal brand. Influencer. Storytelling.The industry cheapened them. Let’s take them back.
LinkedIn is not a personal brand.It’s a megaphone for one. Your brand is built in the rooms, the work, the people who bring your name up when you’re not there.
Inspiration doesn’t live in your feed.The algorithm feeds you what you already like. The best ideas are upstream of your scroll.
Events are more than a tote bag and a DJ.They’re how an industry decides what matters next.
Celebrity partnerships are more than the post they share.The work the talent does before the camera turns on is what makes the footage worth keeping.
AI is not the threat. Apathy is.Treat it as an extension of your brain. A tool to work with, not against. Something to embrace, not fear.
Taste is the only moat left.AI can find the middle of the bell curve in seconds. Your edges. your point of view, your weird, your specifically-you. is the bit it can’t touch.